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“The rise of skin-friendly ingredient inclusions that promote benefits such as skin tone evening and healthy glow has improved self-tanning's resonance with Black and melanated consumers,” says Joan Li, senior analyst at the market research firm.
February 16, 2024
By: Lianna Albrizio
Associate Editor
Self-tanning is no longer a solution to counteract the unwanted “pasty pale” complexion. According to new Mintel research, nearly a fourth (22%) of Black consumers use self-tanning products, a 175% increase from 2022 (8%), driven by younger consumers. Self-tanning products are especially popular among Black Gen Z (ages 18-28 in 2024) and Millennial (ages 29-45 in 2024) consumers, of which 31% and 28% use self-tanning products respectively. This illustrates a significant opport...
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